How to Be More Decisive in Your Business

Today I'd like to talk to you about how to be more decisive in your business. I speak to thousands of entrepreneurs each year and I have been for 12 years now. Every time I get together with a group of successful entrepreneurs, I see they're people who take decisive action. Successful people take decisive action.

But I also meet entrepreneurs who like to over-think and they might make a decision but then they change their mind. There's this waffling effect. I meet people who have a lot of self doubt. They tend to listen to that inner critic a lot.

I would like for you to be successful. This is why I do what I do. Part of that is to be more decisive in your business because the longer you take to make a decision, the longer you delay the results that you are looking for.

Here are my six steps that I'd like to share with you about how I am more decisive in my business each year.

1. Get all the facts. This sounds simple but when you have this mapped out as a formula, it really helps. Here's what I often say to my clients, "So tell me, you have this decision that needs to be made. What's going on? Tell me all the facts."

A lot of times they don't have all the facts. Without them, you are making a non-informed decision. Non-informed decisions are bad decisions. So get all the facts.

2. Make a pros and cons list. You've heard this before but I actually find that some of the biggest decisions I've had to make in my life were made much more easily when I had a pros list and a cons list; pros of doing it, pros of not doing it. Cons of doing it, cons of not doing it.

Then I can actually see just by the number of things on the list, "Wow, there are so many pros to doing this and so very few cons to doing it." Sometimes that will sway my decision very, very quickly. So do that.

If you'll allow me to get a little spiritual on you for a second (because you know we can be spiritual in business too), often the pros of doing something come from you being pulled into your future. Your soul is being called to do something. That's why your list may contain so many positive things.

If you look at the cons list, usually the cons are based on fears - fear of losing money, fear of failure, fear of success, fear of overwhelm, fear of criticism, and the list goes on.

You're being pulled into future if spirit is asking you to do the next right thing. Fear is the opposite. It's your ego pulling your back. I only make decisions based on faith, not fear.

3. Trust your intuition. You know that feeling inside that says, "Oh, I really should be doing that," and then you try to talk yourself out of it? I always say to trust your intuition. I'm going to get spiritual on you again, but your intuition comes from Source. It comes from the Universe. It comes from God, or whatever you may call it. It's like your red phone direct to the big guys upstairs.

When you listen to your intuition it's like getting advice straight from Source. Your intuition is a softer, kinder voice and it's usually quieter than the fear voice of the ego. So if there's a faint voice that says, "Do it," then that's usually Source rather than, "Oh my God! Don't do this! You might lose money. You might fail." That is not your intuition. So, trust your intuition.

4. Ignore your fears. I have to be very careful when I talk about that. There are some good fears like, "Don't jump off that bridge." But there are also the fears that are stopping you from doing the next best thing for your business - whether they've come from your upbringing, or from other people's irrational fears and a slew of other things that we talk about in my mindset workshops but the remember idea from the pros and cons list: Make decisions based on faith.

5. Look at your return on investment. If you know that this is something that's going to get you the result that you want in your business, then be decisive and look at the return on investment. Whenever I am investing in my own business, I look at, "Am I going to get my money back on this?" "Yes." "Am I going to get two times, four times, ten times my investment if I do everything that it says?" If the answer is yes, I say yes and I don't turn back. I want the same thing for you.

6. Flip a coin. Finally, if you just cannot make a decision but you would be okay with either way, than just flip a coin. I know it sounds silly but you've got to be okay with what comes up. The key is to take decisive action and to do the things that you know are going to move you to the next level.

Your Client Attraction Assignment

Try my six steps when faced with any important decision. They will lead you toward becoming more decisive in your business because remember, successful people take decisive action.

How To Achieve A Clean Recording

1. Make sure you have a good microphone. If you start off with garbage, all you can make in the end is "polished garbage". An MXL 990 is a good one to start with and it's very cheap; only $50. With the proper mix this thing can do magic, but in most cases, what you pay for is what you get.

2. Experiment on different mic positions while recording (close to you, far from you, etc). Some voices call for different positions. Also, the desired effect can call for a certain position as well. If you want to sound like you're in someone's ear (Which isn't a bad thing) then you want it close. If you want to scream, back up!

3. Don't over edit your vocals. This is a huge problem that I see people do all the time. A lot of people add a bunch of effects on the master track of their song making the whole song reverbed or compressed. This is a terrible practice. Leave the master track alone unless you're adding a slight limiter to prevent clipping or something else very light. You don't want to over compress or over EQ anything. A lot of the time, all that's needed is to, compress it and add little touches of EQ boost/decrease.

4. There is no "magic setting" you can put a compressor on. Different songs and voices call for different effects. The best way to skillfully use a compressor is to understand how it works and tweak it according to your mix. Most compressors have the same knobs as follows: "Threshold" which is the cutoff where the compressor will turn on. Once the volume of the track being compressed reaches the number you've set, the compressor will take any sound louder than that setting and bring it down, or compress, it. Then there is the "attack" setting which is how fast the compressor comes into effect when your track starts sounding. Then the "release" setting which is how long your compressor will keep working even once the sound is done. These and + & - gain (volume) knobs are the most common compressor settings.

5. Recording multiple takes is ideal. You'll almost never get the job done with one take. Record multiple times just to be able to pick out from the best one. If you think your vocals need to be filled more, don't just add a chorus effect, record it again, over dub the takes and pan them out. You'll get the job done much easier and efficiently that way.

6. Adding reverb and delay is also called for in some songs, but don't overdo it! In general, you'll want reverb and delay on most of your songs, but you want it so low that unless there's a drop in the beat, or someone with very good ears is listening, you don't want listeners to know it's there. I'm sure now you're thinking "If they don't know it's there, why waste time putting it in?". Well think about this, (This is mostly aimed at producers/engineers) but haven't you heard something in a song that you barely notice, but if it wasn't there, you'd feel like something is missing? The same concept applies here. So add some slight reverb and delay if you feel your vocals are missing a little presence.

7. Make sure you're loud! You're never gonna make a good recording if you're scared to sound like you have some confidence in yourself. You need to attack the mic like you know what you're doing and you know you're gonna do it well. I cannot stress on this enough. This can be the difference between a good song and a flop. I've had many people submit songs to me where they weren't putting enough feeling into it. The real bad part is, it can't be faked; I can tell you to put feeling into your recording all day, but if you are only "getting louder" you'll sound like a screaming, non-confident artist and that's not the desired effect either. Have some confidence; listeners will be able to tell.

8. Don't be shy! I know some people are recording in their bedrooms and other "not recording friendly" environments and they have people outside of the door that can hear them. A lot of people are shy and don't want people to hear them record. Here's a huge tip for those people; get over it. I know it feels stupid because you're just yelling rhymes into this metal object, but they're gonna hear you, and if you sound like you're scared for people to hear you record, listeners will notice. Again, have confidence.

9. Lastly, take a listen to some songs you've bought. Always buy you're music unless its being given by the artist for free. You're in the music business, don't steal from it!. Compare your mix to one that's been professionally mixed and don't be afraid to mimic it a bit. You're voice is different from theirs, but just try it out. It's a great way to learn different techniques.

How to Promote Your Music in 2012

A couple of decades ago it was unlikely an aspiring musician would get the opportunity to record their own music. If you were in a band and wanted to record a proper sounding album you would need to be signed to a record label which would pay for the advance for you to make an album. The advances in digital recording in the last decade have it made it possible for musicians with even a modest budget and proper skills to make something that may be worth listening to. Although, it's great that musicians now have the ability the record in the privacy of their own homes it has saturated the market with an excess of music on the internet that would take endless hours to sift through. Luckily, if you have recorded something worth listening to their maybe a couple of ways you can rise above the masses and get your music heard.

1.Streaming music services

This day and age more and more people are subscribing to different online streaming music services like Spotify, MOG, and Pandora. A lot of musicians might not know that submitting your music to these online services is usually a very straight forward process. For example, in order to submit your music to Spotify you would have to license your music through an artist aggregator like CD baby or to Ditto. Services like this also make it possible to submit to other digital services like Itunes or Amazon at the same time. The process for submitting your music can vary for each streaming services but from what I have researched I haven't found one that is to hard to accomplish.

2.Social Media

If you haven't already it is integral that you join as many social media outlets as possible. Everyone knows about Facebook and Twitter but there are other sources as well like Pinterest, Bebo, Netlog that could be a valuable way to promote your music. There are lots of interesting ways you can market your music through social media.Think outside of the box so people can get interested and involved with your music. For example, bring a video camera in the recording sessions of your band making a new album, then post the videos on YouTube and then go on Facebook to tell all your friends about it.

3. Radio Stations

Don't forget about the power of radio stations. The good news is that are a lot of small independent radio stations on the internet that you can submit your music to. Services like shoutcast and live365 have thousands of radio stations that you can try to submit your music to. You obviously want to submit to stations that cater to your genre and have a decent amount of listeners. Sirius radio has over 20 million subscribers so make sure you submit your music to them.

4. Soundcloud

If you haven't heard of Soundcloud yet you need to start taking advantages of these services. Soundcloud is a service that dedicated to letting people distribute and listen to sound files. It is unique in that it lets artists have their own distinctive URL which they can then embed on their own website. It is also very easy to integrate with Facebook and Twitter. If you are a paid member you are granted more hosting space and can distribute to more groups.

5.Get reviewed

Hopefully, other people will appreciate your music as much as you do. That's why it important to submit your music to different magazines and websites.A good review on a popular website like "pitchfork" can catapult a band from playing local bars to being on a national tour. Tiny mix tapes, drowned in sound, and the a.v. club are just a couple of places you should be submitting your music to.

Mobile Marketing or Balance Sheet Liquidation - What Do You Need?

If your in business today there is no doubt that you have been bombarded with new tools or ways to push your wares on unsuspecting consumers. You probably have 3 or more social media profiles each with their own "way to work the system", a collection of handouts screaming how keywords are so important, or maybe you even have a few seminars under your belt that you had to travel across the country for.

It's most likely that these tools do have a place in today's connected world, it really is important to be found and available in as many places as possible, but what most of these techniques fail to focus on is your actual physical store, you know the place where people actually come to buy things!

These tools do a great job of getting your name out there but when it all boils down, how many people are sitting at their desk asking to be sold something? Does it really make sense to you?

Research and experience has shown that consumers who walk into a store are 20-60% more likely to buy (depending on the type of retailer), compare that just 1-3% for an online store. In other words it's most beneficial to get people in the store then make sure they see everything that you have for sale.

Using a properly configured mobile strategy you should be able to organize the information based on where a consumer is and provide him value that he can immediately use.

Unfortunately many digital marketing agencies simply do not have the tools or resources to deploy a location based marketing system.

A properly optimized system should allow you to designate specific content, offers, sales, or opportunities for each one of your locations. This allows you some freedoms that you never have been able to enjoy before.

Each location has it's own inventory and assets carried on your balance sheets. Lets say you have 5000 TVs with a price of $300 each. You would have 1.5 million in assets. Now as time goes on new technology comes out that replaces the older technology. In many cases you'll need to discount the inventory to liquidate the stock. A 10% discount would mean that you lost 150 thousand dollars. The question is, how many TVs could you have sold during the time t if more people knew the offer was there?

Perhaps your inventory has a much shorter expiration date like a grocery store where you only have a few weeks or less to sell the product, in this case speed is the most important part of the equation. You want to give every consumer who walks into your store every opportunity to see every offer you have for them.

The real problem is that a consumer may walk into your store but do they "see" everything that they want or could use? Today's smart phone saturation allows the online and offline worlds to "blur" together for the first time.

A location based mobile marketing campaign can help your business run more effectively, will eliminate waste, and will ensure that you have control over local inventory.

How Can Young Music Composers Enhance Skills Through Music Forums?

Internet serves as the best tool to gain insight into several things. Just like you can conduct research for your school project online, you can also get lots of information about the entertainment industry, religion, finance, politics and everything that you read and watch through other mediums of communication. The music industry does not lag behind in this race and you can see a visibly stunning amount of literature and resources available at music forums to help the aspiring musicians.

These music forums are administered under the guidance of some of the best musicians who are willing to help out the budding musicians to create innovative music. The best part of these music forums is that young musicians from all parts of the world can participate and share their knowledge and art with others. Music is discussed and improvised together by the young musicians and established musicians to create a stimulating piece of music. The recognized musicians also help these budding musicians by providing resources like vocal software and hardware that smartens up the music completely.

In these music forums, the young musicians can find lots of useful tips, resources, and ideas from other artists who have established themselves through such forums. Besides these resources, the musicians get the chance to become actively involved in the music community and get great insight into several music genres. Also, since these communities serve musicians from all parts of the world, there is a great way to gain insight about the heritage of music of other countries. For example, the folk music has recently been a source of inspiration for many musicians and they have composed inspirational music, amalgamating the folk and urban music in their albums.

Also, there is a lot of competition going on in the music industry, which is an encouraging element for many aspiring musicians who want to make it big soon. The established musicians at the music forums provide opportunities to these young and talented musicians to build careers in the music industry.

While making the most of the music forums, the musicians should keep in mind certain things. Firstly, they should use these forums as a creative tool and a platform to learn new things. They should seek out ways to learn by interacting with other musicians and seniors. And most importantly, they should not cause any harm to the forum and its resources and other musicians at the forum. The discussions should be free of spam and useless posts, whereas the musicians should keep their profiles and posts informative, well-organized and uncluttered so it is easy to go through them.