How does a mobile phone save food from being tossed in the trash?
If you're anything like most businesses your probably looking at mobile wondering how it can be effective in your business. One of the best uses can perhaps have a huge impact on a problem that is estimated to cost about 47 billion per year in the US alone.
We are of course looking at the huge problem that we as a society have of throwing out food simply because we have not seen it. Sounds strange right, unfortunately it happens all too often. Our grocery stores and markets fight is battle everyday. How can they draw attention to products that need to be sold soon or else thrown out?
In the past they have had few options except for posting signs and calls to action in locations through out the store. Unfortunately this also has an adverse effect on consumer because all of the "sale" signs all end up bending together and work to desensitize a consumer to the special.
Recently we interviewed a select group of grocers and found that the average grocery store lists about 2300 "sale" signs at one time... there is no possible way that they can use that many and expect to draw any bit of attention to the products.
Fortunately using a properly configured location based marketing platform that all can change. In a recent survey conducted by Flurry analytics they concluded that mobile is growing 10 times faster then computers did in the 80's. These are staggering figures. This means that for the first time retailers and in this case more specifically grocers have a direct channel to consumers eyes
This channel also can be managed to control inventory on a store by store basis. The smartphone knows where it's at a grocer can publish their specials where a consumer can now see each of the valuable offers in their immediate area. Unlike printed material these offers can be updated as often as needed or changed on the fly once the special inventory all has been sold.
Unlike many other mobile marketing strategies these also are completely permission based offers. Meaning a consumer walks into the store and opens your app to receive the specials. You deliver valuable content when the consumer needs it the most. They are also 20-60% more likely to make a purchase when they walk in your door so it makes the most sense to make certain that they see all of the offers you have for them.
If you're anything like most businesses your probably looking at mobile wondering how it can be effective in your business. One of the best uses can perhaps have a huge impact on a problem that is estimated to cost about 47 billion per year in the US alone.
We are of course looking at the huge problem that we as a society have of throwing out food simply because we have not seen it. Sounds strange right, unfortunately it happens all too often. Our grocery stores and markets fight is battle everyday. How can they draw attention to products that need to be sold soon or else thrown out?
In the past they have had few options except for posting signs and calls to action in locations through out the store. Unfortunately this also has an adverse effect on consumer because all of the "sale" signs all end up bending together and work to desensitize a consumer to the special.
Recently we interviewed a select group of grocers and found that the average grocery store lists about 2300 "sale" signs at one time... there is no possible way that they can use that many and expect to draw any bit of attention to the products.
Fortunately using a properly configured location based marketing platform that all can change. In a recent survey conducted by Flurry analytics they concluded that mobile is growing 10 times faster then computers did in the 80's. These are staggering figures. This means that for the first time retailers and in this case more specifically grocers have a direct channel to consumers eyes
This channel also can be managed to control inventory on a store by store basis. The smartphone knows where it's at a grocer can publish their specials where a consumer can now see each of the valuable offers in their immediate area. Unlike printed material these offers can be updated as often as needed or changed on the fly once the special inventory all has been sold.
Unlike many other mobile marketing strategies these also are completely permission based offers. Meaning a consumer walks into the store and opens your app to receive the specials. You deliver valuable content when the consumer needs it the most. They are also 20-60% more likely to make a purchase when they walk in your door so it makes the most sense to make certain that they see all of the offers you have for them.