If your in business today there is no doubt that you have been bombarded with new tools or ways to push your wares on unsuspecting consumers. You probably have 3 or more social media profiles each with their own "way to work the system", a collection of handouts screaming how keywords are so important, or maybe you even have a few seminars under your belt that you had to travel across the country for.
It's most likely that these tools do have a place in today's connected world, it really is important to be found and available in as many places as possible, but what most of these techniques fail to focus on is your actual physical store, you know the place where people actually come to buy things!
These tools do a great job of getting your name out there but when it all boils down, how many people are sitting at their desk asking to be sold something? Does it really make sense to you?
Research and experience has shown that consumers who walk into a store are 20-60% more likely to buy (depending on the type of retailer), compare that just 1-3% for an online store. In other words it's most beneficial to get people in the store then make sure they see everything that you have for sale.
Using a properly configured mobile strategy you should be able to organize the information based on where a consumer is and provide him value that he can immediately use.
Unfortunately many digital marketing agencies simply do not have the tools or resources to deploy a location based marketing system.
A properly optimized system should allow you to designate specific content, offers, sales, or opportunities for each one of your locations. This allows you some freedoms that you never have been able to enjoy before.
Each location has it's own inventory and assets carried on your balance sheets. Lets say you have 5000 TVs with a price of $300 each. You would have 1.5 million in assets. Now as time goes on new technology comes out that replaces the older technology. In many cases you'll need to discount the inventory to liquidate the stock. A 10% discount would mean that you lost 150 thousand dollars. The question is, how many TVs could you have sold during the time t if more people knew the offer was there?
Perhaps your inventory has a much shorter expiration date like a grocery store where you only have a few weeks or less to sell the product, in this case speed is the most important part of the equation. You want to give every consumer who walks into your store every opportunity to see every offer you have for them.
The real problem is that a consumer may walk into your store but do they "see" everything that they want or could use? Today's smart phone saturation allows the online and offline worlds to "blur" together for the first time.
A location based mobile marketing campaign can help your business run more effectively, will eliminate waste, and will ensure that you have control over local inventory.
It's most likely that these tools do have a place in today's connected world, it really is important to be found and available in as many places as possible, but what most of these techniques fail to focus on is your actual physical store, you know the place where people actually come to buy things!
These tools do a great job of getting your name out there but when it all boils down, how many people are sitting at their desk asking to be sold something? Does it really make sense to you?
Research and experience has shown that consumers who walk into a store are 20-60% more likely to buy (depending on the type of retailer), compare that just 1-3% for an online store. In other words it's most beneficial to get people in the store then make sure they see everything that you have for sale.
Using a properly configured mobile strategy you should be able to organize the information based on where a consumer is and provide him value that he can immediately use.
Unfortunately many digital marketing agencies simply do not have the tools or resources to deploy a location based marketing system.
A properly optimized system should allow you to designate specific content, offers, sales, or opportunities for each one of your locations. This allows you some freedoms that you never have been able to enjoy before.
Each location has it's own inventory and assets carried on your balance sheets. Lets say you have 5000 TVs with a price of $300 each. You would have 1.5 million in assets. Now as time goes on new technology comes out that replaces the older technology. In many cases you'll need to discount the inventory to liquidate the stock. A 10% discount would mean that you lost 150 thousand dollars. The question is, how many TVs could you have sold during the time t if more people knew the offer was there?
Perhaps your inventory has a much shorter expiration date like a grocery store where you only have a few weeks or less to sell the product, in this case speed is the most important part of the equation. You want to give every consumer who walks into your store every opportunity to see every offer you have for them.
The real problem is that a consumer may walk into your store but do they "see" everything that they want or could use? Today's smart phone saturation allows the online and offline worlds to "blur" together for the first time.
A location based mobile marketing campaign can help your business run more effectively, will eliminate waste, and will ensure that you have control over local inventory.