Is mobile marketing right for your business?
It depends on what your overall strategy is and what type of business your running. Unfortunately today we have seen too often business owners get caught up in a "tool" trap. They focus on some sort of shiny object that is supposed to make life easier but they fail to look at it from the consumer's point of view.
I always approach a situation with a perspective of "market onto others the way I would want marketing done onto me" sounds familiar doesn't it! Unfortunately that isn't always remembered when it comes time to think about your own business.
For instance a common "strategy" that a mobile media firm may suggest is using an SMS campaign to blast out your specials to your unsuspecting consumers. Many of these consumers are initially offered some sort of a bribe to sign up to be included in the campaign. That may be a free drink, a certain percentage off, or VIP treatment for the day. That works out great for everyone involved today but in the future how many times are they going to be in a situation where they can use your offer when you blast it out to them?
Ask yourself if you would want to receive messages from the restaurant down the road while your relaxing watching television? How would you feel if you're at the gym and your work out is interrupted by the grocery store's new coupon offer? That service probably would not last long on your phone right?
This give and take relationship is one that your consumer should be able to take allot more then you give. This can be accomplished by creating mobile marketing campaigns that have one thing in common, they require the user to be within certain proximity of your location or they make the choice when they want to receive your content.
The type of business or service your in is also going to weigh in on the specific process that you'll need to take. If you're in an industry that a consumer frequents regularly such as a grocery store, you're going to be better off creating your own branded application. If you're in a business that is more service related where consumers may infrequently need your business you might consider creating a co-opp relationship with other businesses in your area. This might include electricians, a plumber, or landscapers. This allows the local consumers to gain a more value form your application.
In all of these cases you're going to want a digital marketing firm that allows for proximity marketing campaigns to be launched in your mobile application. These should allow you to specifically target areas to customize your offers.
Always remember "market onto others as you would market onto you" in doing so you'll enjoy more success and better engagement with your consumers.
It depends on what your overall strategy is and what type of business your running. Unfortunately today we have seen too often business owners get caught up in a "tool" trap. They focus on some sort of shiny object that is supposed to make life easier but they fail to look at it from the consumer's point of view.
I always approach a situation with a perspective of "market onto others the way I would want marketing done onto me" sounds familiar doesn't it! Unfortunately that isn't always remembered when it comes time to think about your own business.
For instance a common "strategy" that a mobile media firm may suggest is using an SMS campaign to blast out your specials to your unsuspecting consumers. Many of these consumers are initially offered some sort of a bribe to sign up to be included in the campaign. That may be a free drink, a certain percentage off, or VIP treatment for the day. That works out great for everyone involved today but in the future how many times are they going to be in a situation where they can use your offer when you blast it out to them?
Ask yourself if you would want to receive messages from the restaurant down the road while your relaxing watching television? How would you feel if you're at the gym and your work out is interrupted by the grocery store's new coupon offer? That service probably would not last long on your phone right?
This give and take relationship is one that your consumer should be able to take allot more then you give. This can be accomplished by creating mobile marketing campaigns that have one thing in common, they require the user to be within certain proximity of your location or they make the choice when they want to receive your content.
The type of business or service your in is also going to weigh in on the specific process that you'll need to take. If you're in an industry that a consumer frequents regularly such as a grocery store, you're going to be better off creating your own branded application. If you're in a business that is more service related where consumers may infrequently need your business you might consider creating a co-opp relationship with other businesses in your area. This might include electricians, a plumber, or landscapers. This allows the local consumers to gain a more value form your application.
In all of these cases you're going to want a digital marketing firm that allows for proximity marketing campaigns to be launched in your mobile application. These should allow you to specifically target areas to customize your offers.
Always remember "market onto others as you would market onto you" in doing so you'll enjoy more success and better engagement with your consumers.