SMS marketing has emerged rapidly into the business environment, having especially pronounced impacts on the way small, appointment-based businesses operate. Understanding what it is, how and by who it is being used, will allow you to implement the service in your own business.
Get started with SMS marketing straight away and increase the number of touch points and quality of service given to existing clients. After all, it is a well-known fact in the business industry that selling more to current clients is far more time and cost effective than trying to draw in new customers. SMS marketing can help you achieve this and promote your business.
What is SMS Marketing?
SMS marketing does exactly what the name suggests, using the Short Message Service to market the business to customers, either through informing them about deals or simply engaging them with notices and reminders. Businesses are using the tool to increase reach and effectiveness of promotions, and to develop interactive, valuable relationships with clients at the same time.
Why is SMS Marketing effective?
SMS marketing enables businesses to send timely, targeted offers to current clients. Marketing campaigns have been shown repeatedly to be more effective when targeting a specific group of clients, for example, offering 10% discounts for Seniors who come in on a Thursday or special offers for VIP club members. It is also elicits a positive response as it has the advantage of communicating the message in 120 odd characters so clients don't feel bombarded and pressured by "advertising". Once you have the SMS marketing system in place, the same tools can also enable more general announcements, such as "Our Salon is flooded and all appointments for today are cancelled!"
How you can get started?
There are a number of tools around that enables businesses that run on appointments to send automatic text message reminders to their clients about upcoming appointments. Taking this further, businesses can create and send text message (SMS) marketing messages to their clients.
These tools aim to assist appointment-based businesses, such as hairdressers, salons, therapists or personal trainers (just to name a few), in achieving their maximum marketing and customer service potential. Ultimately, any business that utilizes appointments, wants to save money and increase sales can benefit from SMS.
Depending on the nature of your business, you may find some services more pertinent to your businesses needs, as a medical practice will not likely be advertising products to their customers, but only need the reminder function. Look for a tool that allows you to custom design what services you receive, how often and how they appear to the client. Make sure that the tool you choose gives the option for clients to opt out at any time, so the customer is happy regardless of whether they require the service or not.
What is SMS Marketing?
SMS marketing does exactly what the name suggests, using the Short Message Service to market the business to customers, either through informing them about deals or simply engaging them with notices and reminders. Businesses are using the tool to increase reach and effectiveness of promotions, and to develop interactive, valuable relationships with clients at the same time.
Why is SMS Marketing effective?
SMS marketing enables businesses to send timely, targeted offers to current clients. Marketing campaigns have been shown repeatedly to be more effective when targeting a specific group of clients, for example, offering 10% discounts for Seniors who come in on a Thursday or special offers for VIP club members. It is also elicits a positive response as it has the advantage of communicating the message in 120 odd characters so clients don't feel bombarded and pressured by "advertising". Once you have the SMS marketing system in place, the same tools can also enable more general announcements, such as "Our Salon is flooded and all appointments for today are cancelled!"
How you can get started?
There are a number of tools around that enables businesses that run on appointments to send automatic text message reminders to their clients about upcoming appointments. Taking this further, businesses can create and send text message (SMS) marketing messages to their clients.
These tools aim to assist appointment-based businesses, such as hairdressers, salons, therapists or personal trainers (just to name a few), in achieving their maximum marketing and customer service potential. Ultimately, any business that utilizes appointments, wants to save money and increase sales can benefit from SMS.
Depending on the nature of your business, you may find some services more pertinent to your businesses needs, as a medical practice will not likely be advertising products to their customers, but only need the reminder function. Look for a tool that allows you to custom design what services you receive, how often and how they appear to the client. Make sure that the tool you choose gives the option for clients to opt out at any time, so the customer is happy regardless of whether they require the service or not.