How to Improve Your Marketing Results Today!

When I first found out that marketing could generate me leads of people interested in doing business with me even before I made any direct contact I couldn't believe it. But Guess what? It is much easier than said. What if I told you there was a way that you could improve your marketing results today?

I am sure you thinking, OK John, what is "new secret" today? What are you going to share with me that I haven't heard of before?

Every trainer in the network marketing industry is preaching from his or her YouTube channel and email newsletter about all the different types of marketing, but what could you possibly offer me?

Here is the secret: The so called "Network Marketing Experts" did not come up with all their ideas on their own. They read the book and recreated the information as their own.

They took the principles of marketing that work, and they just re-did them!

Nothing special...

So how can you do the same thing?

Easy! Steal what works! If you hear of a company that is having great results with their marketing, take their ideas and apply them to your business.

I see too many network marketing set up web sites and marketing where they are pioneering some new idea. As you should know by now Pioneers found wealth. Pioneers are known for being shot with arrows and dying.

Tip- What works, WORKS!

To generate all the leads you need, just follow what works! Do not trying and recreate what has work for 100 plus years in direct response marketing.

Shifting to a Customer-Centric Marketing Strategy

Abstract

During the marketing classes we all have heard about the four 'P's (Product, Price, Place and Promotion) which is also known as the marketing mix. It has always been the best parameters to control the internal as well as external constraints of the marketing environment.

In today's hypercompetitive world, the four P's are no longer an effective model to penetrate and exist in a market. Through the power of mass media, channels and technology, the control has slowly shifted from marketers to consumers. This is where 'customer-centric marketing' comes into existence which is now considered as the new model for marketing effectiveness.

Customer-centric marketing

According to Chaffery1[1], "Customer-centric marketing is an approach to marketing based on detailed knowledge of customer behavior within the target audience and then seeks to fulfill the individual needs and wants of customers." It centers on the needs and wants of the customer, and not about what the marketer or seller wants a customer to buy. Thus by understanding the needs, wants and problems of the customer, businesses could gain direct insight into them and build a mutually beneficial relationship and rapport. Understanding how a customer or prospect is engaged with the brand and then tailoring resources, products, services, and communications to reflect their engagement level demonstrates a customer-centric business approach.

Thus;

• Customer-centric approach is more like creating relationship sales by understanding your consumers as opposed to product or promotional approach.

• It focuses more on the satisfaction and mutual relationship with the consumer

• Communication becomes an important factor to get regular feedback from consumer

• Will be investing on potential consumers thus avoiding vain investments on low potential customers

• Sales will be generated as a result of a solid relationship, listening and problem solving

• Consumer information will be integrated across marketing, sales, and service departments

• Integrated mass and direct communications with the customers will be made regularly

To help frame a customer-centric strategy, Forrester[2] has identified five key dimensions which marketers must focus on:

1) Establish a customer-centric marketing culture;

2) Rethink business processes;

3) Create a centralized view of the customer;

4) Use analytics to drive customer communication; and

5) Invest in a consistent measurement framework.

Why companies should change to customer-centric approach?

There are many benefits by switching to a customer-centric marketing approach and adjusting marketing practices to deliver relevant messages through multiple channels.

• The first reason would be 'an improvement in selling and experience' as there are no sales tosses

• Least expensive marketing program and improved referrals

• Marketing investment will be better aligned with customer profit potential

• Increase in profits through customer loyalty. Customers will buy over a long period of time

• Lasting business relationship

• Raises awareness and optimizes appeal