"... That makes messaging to large groups of students at once trickier, and Democrats are making plans to be as present as possible on the virtual versions of those quads and dorms: 'There are so many campus-based meme pages where you can spread content dedicated to people usually on those campuses,' he said. He cited the University of Wisconsin at Madison as an example: The 'UW-Madison Memes for Milk-Chugging Teens' Facebook group has nearly 28,000 members; the school has around 32,000 undergraduates. Meanwhile, the Biden camp itself has so far been tentative about its digital outreach to young voters, wary of looking like it’s pandering and conscious of the need to target its messaging to relevant media.... Biden himself has stepped only gingerly into such targeted outreach.... Internally, Biden’s senior aides have been vetting possible appearances and content by asking if it will be a chance to focus on the message of decency, empathy, and connection to real people, which they believe are the former VP’s best attributes to communicate online...."
From "Joe Biden Would Like a Word With the Youths" by Gabriel Debenedetti (Intelligencer/NY Magazine).
It's hard to do social media gingerly. If you're careful, it doesn't work. If you're not careful... you're Trump.
Plan You Will Drive New Business in Your Door and Assure That Your Marketing
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
7 Quick and Easy Ways To Improve Your Marketing
If you're in charge of inbound marketing for your business, you know the definition of "overwhelming". In order to continually engage potential leads, you run yourself ragged updating landing pages, sending out email marketing messages, writing eBooks, "SEO'ing" your existing content, and more. With all these responsibilities on your plate, it's imperative that you are efficient at your job. Here are 7 quick and easy ways you can improve your marketing strategy in little to no time.
Link To Internal Content/Offers - When you're busy creating new content, don't forget that internal linking is not only a huge SEO strategy, but it's also a way to take advantage of an interested lead. If your lead is reading an article that they find intriguing, and you have other content that's relevant or you have an offer that's relevant, link to it! For example, if you have a blog post about "Facebook SEO Strategies" and you happened to have written an eBook about that same topic, highlight the words "Facebook SEO" in your blog post and link to your eBook. Just be sure not to mislead your reader by linking to something that's not relevant at all. It establishes a "spammy" appearance and can create a feeling of distrust.
Get Interactive - Being social is just a part of business, and any good inbound marketer will have several social platforms to keep up with, whether it's Facebook, a blog, Twitter, a forum, etc. Take a minute out of your day to respond to comments left on these platforms. The whole point of having a social platform is to promote a feeling of interactivity between the customers/fans and the business.
Call-To-Action - It's amazing how often a call-to-action is left off of content. You should literally have on one each and every piece of content you put out. Go through your existing content and make sure you have some sort call-to-action. If you don't, add one. It can be something as simple as "opt-in to our newsletter to receive special discounts" or "click here to get your free eBook".
Reword Your Content - This is especially true for blogs and or page titles. Any good SEO firm will tell you that your meta titles are not only extremely important for indexing, but they are also important for traffic. You can't get leads without traffic, and you can't get traffic if your blog posts or page titles are boring. Take a minute to go through a couple pages/blog posts to make sure the titles are enticing.
Share - You've got all this great information to give people, so share it! If you're a marketer and you're not sharing your content via social networks and other outlets (i.e. press releases), well... it's time for a new job.
Button Up - Make sure your call-to-action buttons are not boring. Do they need a little more life? Studies have shown less people click on buttons that are titled "Submit" than any other button. If you have "Submit" buttons, change them to something more relevant or more exciting. Make sure it's something that seems noncommittal; otherwise people will be less likely to click on it. For example, "Submit" seems official, whereas "Get Your Discounts Now" does not.
Get Bold- Go through any landing pages or sales pages (including your website's home page) to see if it passes the blink test. What's the blink test? A lead should be able to look at your website and within the amount of time it takes them to blink; they should be able to get the gist of what your site offers and whether it's relevant to them. Go through and bold or italicize words/phrases that can sum up your business' offer and value quickly.
Targeting With a Laser and Not a Water Balloon
With this knowledge, you will have identified your perfect customers into groups, which will enable you to target them based upon their needs and not your products. This means you offer solutions not stuff. Everything you do in terms of developing new products or services, delivering your message over various marketing channels and hiring the right staff in the right place will evolve around this identification. Let's be certain we are on the same page by coming to an understanding.
Being successful in business begins by identifying your target. I know this sounds incredibly elementary, but it is what we need to know, in order to build the business beyond where we are. Every organization has a typical customer and a consequential lifecycle. But few have a perfect customer, or groups thereof, they have absolutely identified outside of their own mind.
Building a profitable customer relationship requires an understanding of a two sided proposition. The two sides to this relationship are quite simply, your understanding of your customer's needs and the perception they have of you or your organization. Furthermore, it is critical to realize that quantity rarely trumps quality. You need to know what your customers' needs are, how they evolve, why they have chosen you and what those customers are contributing to the success of your company. Not knowing this in detail will be very expensive. It is great to know about our customer's family, outside influences and extracurricular interests but that isn't what I mean here.
Your perfect customer can first be broadly defined by answering these two questions:
· How does what you offer solve their problems and add to achieving their objectives?
· Why would they need, what you offer, from you and not your competitor?
Then you need to narrow that list by identifying exactly who fits this mold today:
· Where your customers are geographically located.
· What products or services does each of them, derived from the previous set of questions, buy from you now? How often do they repeat that purchase?
· What does it cost you to acquire a new and nearly duplicate copy?
· What are they worth to you on an annual basis?
Your newly identified or refined perfect customer needs to be listed as specific people or businesses. You must be able to identify them by such narrow target data as income level, occupation, gender, location, questions they typically ask and the benefits they seek for the problems you can solve.
Being successful in business begins by identifying your target. I know this sounds incredibly elementary, but it is what we need to know, in order to build the business beyond where we are. Every organization has a typical customer and a consequential lifecycle. But few have a perfect customer, or groups thereof, they have absolutely identified outside of their own mind.
Building a profitable customer relationship requires an understanding of a two sided proposition. The two sides to this relationship are quite simply, your understanding of your customer's needs and the perception they have of you or your organization. Furthermore, it is critical to realize that quantity rarely trumps quality. You need to know what your customers' needs are, how they evolve, why they have chosen you and what those customers are contributing to the success of your company. Not knowing this in detail will be very expensive. It is great to know about our customer's family, outside influences and extracurricular interests but that isn't what I mean here.
Your perfect customer can first be broadly defined by answering these two questions:
· How does what you offer solve their problems and add to achieving their objectives?
· Why would they need, what you offer, from you and not your competitor?
Then you need to narrow that list by identifying exactly who fits this mold today:
· Where your customers are geographically located.
· What products or services does each of them, derived from the previous set of questions, buy from you now? How often do they repeat that purchase?
· What does it cost you to acquire a new and nearly duplicate copy?
· What are they worth to you on an annual basis?
Your newly identified or refined perfect customer needs to be listed as specific people or businesses. You must be able to identify them by such narrow target data as income level, occupation, gender, location, questions they typically ask and the benefits they seek for the problems you can solve.
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Do You Have a Mobile Strategy?
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush (EZtexting.com). This is an astounding statistic and gives you an idea of why so many businesses are jumping to mobile as a way to reach their customers. There are a lot of reasons businesses should have a mobile strategy.
Growth
The worldwide smartphone market grew 54.7% year over year in the fourth quarter of 2011 (IDC). There is no doubt that the sales of mobile devices have been pretty amazing. With this fast growth taking place it is no wonder that people are rushing to beat out their competitors by creating mobile products and adapting current products to meet their customers mobile needs. There are more mobile phones on the planet than there are TVs (EZtexting.com).
Personalization
Mobile coupons get 10 times the redemption rate of traditional coupons (Borrell Associates). Mobile is able to provide a more interactive and targeted experience than any other channel because consumers have to opt-in to programs to get offers and alerts. The ability to target messaging with mobile means that consumers get the information that they decide they want and this leads to successful marketing. 70% of all mobile searches result in action within 1 hour (Mobile Marketer).
Accessibility
91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). That means that you have a captive audience around the clock with mobile. This differs from other channels while a phone can be turned off just like the tv and computer people are less likely to turn the phone off giving businesses more opportunities to reach the consumer.
Engagement
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message (CTIA.org). The growth, personalization, and accessibility that mobile offer have given businesses an effective way to engage with their customers. Marketers are able to create more meaningful interactions for consumers and consumers are more likely to engage with them.
What should your business do about it?
Start by optimizing your website for mobile. With so many people using their mobile devices to access information it is important that your business information is there. Going to a site that is not mobile-friendly can be frustrating and cause users to leave the site soon after they visit it, so it is important to make sure your site is optimized.
Next you should look at your products and think about whether or not there are any applications you could add to your product line that would make it easier for consumers to use. You want to make sure that consumers have the easiest time possible using your products and mobile applications put your products at the fingertips of your customers.
Growth
The worldwide smartphone market grew 54.7% year over year in the fourth quarter of 2011 (IDC). There is no doubt that the sales of mobile devices have been pretty amazing. With this fast growth taking place it is no wonder that people are rushing to beat out their competitors by creating mobile products and adapting current products to meet their customers mobile needs. There are more mobile phones on the planet than there are TVs (EZtexting.com).
Personalization
Mobile coupons get 10 times the redemption rate of traditional coupons (Borrell Associates). Mobile is able to provide a more interactive and targeted experience than any other channel because consumers have to opt-in to programs to get offers and alerts. The ability to target messaging with mobile means that consumers get the information that they decide they want and this leads to successful marketing. 70% of all mobile searches result in action within 1 hour (Mobile Marketer).
Accessibility
91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). That means that you have a captive audience around the clock with mobile. This differs from other channels while a phone can be turned off just like the tv and computer people are less likely to turn the phone off giving businesses more opportunities to reach the consumer.
Engagement
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message (CTIA.org). The growth, personalization, and accessibility that mobile offer have given businesses an effective way to engage with their customers. Marketers are able to create more meaningful interactions for consumers and consumers are more likely to engage with them.
What should your business do about it?
Start by optimizing your website for mobile. With so many people using their mobile devices to access information it is important that your business information is there. Going to a site that is not mobile-friendly can be frustrating and cause users to leave the site soon after they visit it, so it is important to make sure your site is optimized.
Next you should look at your products and think about whether or not there are any applications you could add to your product line that would make it easier for consumers to use. You want to make sure that consumers have the easiest time possible using your products and mobile applications put your products at the fingertips of your customers.
Labels:post
customer service,
facebook,
job,
journey,
product,
telemarketing
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